Proud Australian distributors of Sunn Bicycles and Qvist hubs.

  • Ground breaking tech.

    Innovating through combining our in house tech with riders and collaborators such as Antidote Solutions

  • 40 years at the cutting edge

    Our racing heritage is the foundation of everything we create today.

  • Continuing to evolve

    We are committed to evolving by pushing boundaries, embracing change, and seeking new ways to improve.

FIRST WORLD PROBLEMS SUPPLY co.

Engineered for the unbothered, built by those who grind harder than they gripe. We save our breath for climbs and our energy for things that actually matter. Bikes are our escape and our connection — a reminder to stay grounded, move with purpose, and respect the ride, the road, and the people who share it. We don’t do drama — just distance, dirt, and a good dose of perspective.We believe in effort over excuses, adventure over attitude, and treating the world — and each other — with the same respect we give our machines.

Easy assembly

Effortless setup allowing you to hit the road in no time.

Servicing made simple

Easy-access components, expert support whenever you need.

Trustworthy quality

Built with precision and durability, ensuring long-lasting performance.